- Client
DTC blackout brand, 100k+ customers
- Technologies
Claude Code plugins, Prompt architecture, Human-in-the-loop workflows
Overview
Growth system for a DTC sleep brand with 100,000+ customers: the only 100% blackout curtains with GREENGUARD Gold, featured on CBS and ABC, and backed by Canada's largest sleep retailer. The plugin drafts PR, affiliate, and editorial outreach in the founder's voice, then stops for a person before anything is sent.
Technologies
- Claude Code plugins
- Prompt architecture
- Human-in-the-loop workflows
- Source research
- Draft routing
Key Features
- Built for a category leader: certified 100% blackout, non-toxic, patented hang
- Separate tracks for press, affiliates, editorial, and answer-engine citations
- Drafts written in the founder's voice from a locked brand file
- Every outbound draft waits for a human send
- High-stakes targets get a research dossier instead of automation
Challenges & Solutions
A brand that already has proof
This is not a zero-to-one shop. They crossed $1M in sales, hold the only GREENGUARD Gold 100% blackout certification, and sell to parents, shift workers, and travelers. Outreach had to match that bar, not generic DTC copy.
Automation that still needs a person
Volume only works if drafts are fast. Trust only holds if nothing leaves without an explicit approve step, including certification claims.
Client work, public case study
The production inbox is the useful screenshot. The public graphic is the pipeline so the brand, founders, and live sends stay off this site.
My Role
Software engineer on the AI product team at Resorsi. Shaped the plugin tracks, the approve-before-send rule, and the split between automated drafts and founder-led pitching.
Results
A daily growth system for a 100k-customer sleep brand: research in, voice-matched drafts out, human approval before send. Built at Resorsi. No live demo.